“Branding is the process of connecting good strategy with good creativity.” - Marty Neumeier
Branding
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Scar Bros is a local woodworking company making custom furniture and small builds. They wanted a vintage feel to their branding, to reinforce their old-time attention to detail, quality, and craftsmanship. The SB monogram became a branding iron to add their mark to all finished pieces.
Based in Anderson SC, Crossfit Electric City was one of the first certified Crossfit locations in the Upstate. We worked on an identity that referenced the history of Anderson, and kept a collegiate athletic feel. I put together a logo, website, social graphics, apparel designs, and any other collateral needed.
